PACKAGING DESIGN / BRAND EXTENSION
Casamigos
Tequila Seltzer
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This project explores how Casamigos could extend beyond its core bottle packaging into a flavor-forward canned seltzer line. Instead of following the loud visual language common in the category, I built a packaging system centered on hierarchy, restraint, and flavor clarity.
The final system includes three flavors—Orange Fizz, Blueberry Blast, and Green Apple—designed to work as a scalable product family.
Creating a tequila seltzer line that still feels premium
OVERVIEW
THE PROBLEM / DESIGN CHALLENGE
How can Casamigos enter the RTD market while keeping the same brand identity?
Casamigos needs a packaging system that allows entry into the tequila seltzer market while preserving its premium brand identity and avoiding the visual clichés of mass-market flavored alcohol.
PROCESS
Showing the design develop from research to final product
Inspiration
PROCESS
Type Study
I explored type pairings that could hold onto Casamigos' established character while adapting to a more contemporary canned format. The goal was to keep the wordmark recognizable and the supporting typography structured and easy to scan.
Color Compositions
FINAL DESIGN
A flexible flavor system built around one consistent structure
